Times Square, always New York's most exciting scene, seems all new now that the Crowne Plaza Times Square has reinvented itself. Come check out the renovation, and see for yourself how modern design can provide a whole new kind of comfort. Enjoy one of the 770 well-appointed guest rooms outfitted with fresh contemporary accents and plush Sleep Advantage™ beds. Every room offers breathtaking views of Times Square, the famous Manhattan skyline or the Hudson River, unique among hotels in Times Square. Relax in the sleek lobby lounge, or have an evening cocktail in Broadway 49 Bar. Delight in a new spin on New American Eclectic cuisine at Brasserie 1605, one of the most exciting Times Square restaurants. With options like these, it's no wonder that New York seems so new. If you're traveling on business, or come for a meeting, you'll benefit from the new tech-friendly environment. If you're here for an event, you'll revel in the open space and atmospheric lighting. And when you walk through the front door, you step onto Broadway and its dazzling lights, world-class entertainment and urban energy.